If you are considering selling your property on your own…I think you’ll be happy you explored this link!
Most For Sale by Owner sellers, let’s face it… do not see the value in realtors. They think, “Why do I need a realtor for thousands of dollars when I can:
1) Advertise my home on the MLS for a flat fee
2) Advertise my home on Zillow myself
3) Schedule and show my home by myself
4) Hold my own open houses
5) Qualify buyers myself by asking for their financials prior to showing them
6) Negotiate price & contractual terms on my own
7) Provide and fill out all my own disclosures and all other transactional paperwork
8) Negotiate through escrow, inspections, repairs, home warranty, etc on my own
I know this type of rationale, because I was a FSBO seller myself 12 years ago, prior to going into Real Estate and prior to understanding how much work agents do from the inside. I sold my home in Carmel Valley on my own, and I made MANY mistakes that could have cost me any gains I made through the sale. Not only, is the performing the actions on the list A LOT of work, but these are not the only things that realtors do.
There is a REASON we are called “Full-Service Agents” That’s because there are MANY more steps to getting a home closed than just the list above. (If you would like a list of all the things we do for our listings & marketing week by week, just ask, I will send you a customized plan for getting your home sold/closed.
But for today, I would like to focus on MARKETING:
Marketing Reach: Slapping your home on Zillow or the MLS with a flat fee agent is NOT enough to get you the maximum price the market can hold. You need to cast the widest net when it comes to marketing. That is why all of our global web affiliates are important. You never know where your buyer will come from, so the MORE sites we are on, the more buyers we reach around the globe.
Reaching more buyers leads to more showings.
More showings lead to more offers.
More offers lead to higher net outcomes for you!
So your agent needs to market your home digitally, globally, in print, on social media and locally through open houses and Realtor Pitch sessions…in person to other agents and buyers.
Marketing Quality: I have never really seen FSBO marketing being as high as what I do as a full service agent. Quality matters in getting the most showings/attention. I go through your home and thoroughly prepare it for market: this usually entails, cleaning, decluttering, staging and sometimes even painting or remodeling. Then our photography and videography is bar none. Do you want wholesale or retail price for your home? A lack of proper guidance in preparing your home will only get you wholesale.
Again…More buyers reached lead to more showings.
More showings lead to more offers.
More offers lead to higher net outcome for you!
Let me break it down into numbers for the logical/math minded sellers out there:
a. Most FSBO sellers realize they need to pay a buyers’ agent commission. This is between 2 1/2- 3 1/2% of purchase price. Why? Because no legitimate agent with a qualified buyer in their car is going to show a home that pays nothing or even less than 2%. Most local agents are professionals that deserve to be paid for their time and expertise in handling buyers & their transactions.
Homes listed as paying less than 2 ½ are rarely shown.
b. Most FSBO sellers are trying to avoid the 2 ½ to 3 ½ % LISTING commission.
(This doesn’t make sense! FSBO sellers are willing to pay the agent that has only spent money on gas… but not the agent that will spend thousands on advertising & marketing their home globally with the highest quality marketing available to bring in the MOST buyers. “It only takes one”… sellers tell me. Yes, but that one is that needle in a haystack so WIDER, BETTER marketing & MORE showing will find that needle.
Again, more buyers reached leads to more showings.
More showings lead to more offers,
More offers lead to netting you the most money!
Here’s the math:
If you save 2 ½% on a home selling for $1,000,000.00, that’s $25,000.
But by paying that 2 ½ % to a GREAT listing/advertising agent, you WILL get 5% to 15% higher sales prices. (This has been proven over and over in this industry.)
So by spending $25,000 more on the right agent, you will receive $50,000 to $150,000 MORE in sales price. So the worst you could do by having an agent, is break even as the net of the FSBO… and have LESS WORK AND LESS LIABILITY. The best outcome is 15% or higher in sales price, netting you $100,000 or more!
So… you are tripping over quarters to get to pennies by trying to sell on your own. I promise you this based on experience.
The Difference in Listing with Lucienne as a FSBO:
I have specialized for 12 years in finding buyers for For Sale by Owner (FSBO) properties.
During many of those years, FSBO sales have been over 80% of my closing transactions
I run a FSBO Marketing program that allows FSBO sellers to remain FSBO sellers; to continue to do whatever advertising they want to do, to continue to find their own buyer, (even while I am marketing for them). My advertising does not take away their ability to find their own buyer. In the case that they find their own buyer…they would owe no listing/advertising commission to me.
Most agents will not use this kind of program because they risk losing their advertising & marketing dollars and never getting paid. But…
Why should a seller pay me or any agent, if they procure their own buyer through their own efforts?
The Outcome: Despite my clients/sellers’ best efforts to find a buyer, I have only had TWO CASES in 12 YEARS where sellers have found buyers that netted them more than I could.
Because my marketing plan works. The results are consistent. I am 99% of the time able to bring my clients higher purchase prices than they acquire on their own, offsetting my fees and then some. That means dozens of sellers who netted more through full-service agency.
(Please see the Union Tribune article attached about why my listings sell higher than the comparables).
Different kinds of listing contracts exist which you may never be made aware of:
If you would like to understand what I do contractually, here is the difference:
There are different kinds of listing contracts. There are listing form contracts in the California Association or Realtors (CAR’s) website. The traditional listing contract used by most agents is called an Exclusive Right to Sell. This listing has language that if your agent sells a home to a buyer that YOU found (procured)… that realtor is due his/her commission. In other words, only your listing agent has the right to sell it the property either to a buyer directly or to a buyer with an agent (buyer’s agent)…
But with the “ER (Exclusive Right) listing YOU are not able to find your own buyer and save the listing side fee.
The second kind of marketing/listing agreement is one that makes it possible for you to continue to sell as a For Sale By Owner. At the same time, it gives me permission to market your home as a full service agent, In other words, you have the right to sell it, and I, as your agent, have the right to sell it (only with your ok, of course) This is the kind of listing that makes FSBO clients more comfortable because they don’t give up their power to sell. This kind of contract is called a “Seller Reserve” It means the seller “reserves” the right to sell the home himself, provided he procures the buyer on his own.
Next, you are never obligated to take any of the offers I bring you. If the offer does not net you the amount of money or the terms you want, you can simply say no. It is your right.
This program has created dozens of happy sellers. Please see some of my client comments on this website or on Zillow. If you’d like to call some of those sellers for a live testimony, please let me know and I will provide numbers for you.
To hear more… Call or text me at 858.366.3295.
I will set an appointment to see your property and to answer any further questions about my proven FSBO marketing program.
Please consider not going through another day with your home being hidden from the maximum number of buyers! I’m here to help in this very unique way.
Most For Sale by Owner sellers, let’s face it… do not see the value in realtors. They think, “Why do I need a realtor for thousands of dollars when I can:
1) Advertise my home on the MLS for a flat fee
2) Advertise my home on Zillow myself
3) Schedule and show my home by myself
4) Hold my own open houses
5) Qualify buyers myself by asking for their financials prior to showing them
6) Negotiate price & contractual terms on my own
7) Provide and fill out all my own disclosures and all other transactional paperwork
8) Negotiate through escrow, inspections, repairs, home warranty, etc on my own
I know this type of rationale, because I was a FSBO seller myself 12 years ago, prior to going into Real Estate and prior to understanding how much work agents do from the inside. I sold my home in Carmel Valley on my own, and I made MANY mistakes that could have cost me any gains I made through the sale. Not only, is the performing the actions on the list A LOT of work, but these are not the only things that realtors do.
There is a REASON we are called “Full-Service Agents” That’s because there are MANY more steps to getting a home closed than just the list above. (If you would like a list of all the things we do for our listings & marketing week by week, just ask, I will send you a customized plan for getting your home sold/closed.
But for today, I would like to focus on MARKETING:
Marketing Reach: Slapping your home on Zillow or the MLS with a flat fee agent is NOT enough to get you the maximum price the market can hold. You need to cast the widest net when it comes to marketing. That is why all of our global web affiliates are important. You never know where your buyer will come from, so the MORE sites we are on, the more buyers we reach around the globe.
Reaching more buyers leads to more showings.
More showings lead to more offers.
More offers lead to higher net outcomes for you!
So your agent needs to market your home digitally, globally, in print, on social media and locally through open houses and Realtor Pitch sessions…in person to other agents and buyers.
Marketing Quality: I have never really seen FSBO marketing being as high as what I do as a full service agent. Quality matters in getting the most showings/attention. I go through your home and thoroughly prepare it for market: this usually entails, cleaning, decluttering, staging and sometimes even painting or remodeling. Then our photography and videography is bar none. Do you want wholesale or retail price for your home? A lack of proper guidance in preparing your home will only get you wholesale.
Again…More buyers reached lead to more showings.
More showings lead to more offers.
More offers lead to higher net outcome for you!
Let me break it down into numbers for the logical/math minded sellers out there:
a. Most FSBO sellers realize they need to pay a buyers’ agent commission. This is between 2 1/2- 3 1/2% of purchase price. Why? Because no legitimate agent with a qualified buyer in their car is going to show a home that pays nothing or even less than 2%. Most local agents are professionals that deserve to be paid for their time and expertise in handling buyers & their transactions.
Homes listed as paying less than 2 ½ are rarely shown.
b. Most FSBO sellers are trying to avoid the 2 ½ to 3 ½ % LISTING commission.
(This doesn’t make sense! FSBO sellers are willing to pay the agent that has only spent money on gas… but not the agent that will spend thousands on advertising & marketing their home globally with the highest quality marketing available to bring in the MOST buyers. “It only takes one”… sellers tell me. Yes, but that one is that needle in a haystack so WIDER, BETTER marketing & MORE showing will find that needle.
Again, more buyers reached leads to more showings.
More showings lead to more offers,
More offers lead to netting you the most money!
Here’s the math:
If you save 2 ½% on a home selling for $1,000,000.00, that’s $25,000.
But by paying that 2 ½ % to a GREAT listing/advertising agent, you WILL get 5% to 15% higher sales prices. (This has been proven over and over in this industry.)
So by spending $25,000 more on the right agent, you will receive $50,000 to $150,000 MORE in sales price. So the worst you could do by having an agent, is break even as the net of the FSBO… and have LESS WORK AND LESS LIABILITY. The best outcome is 15% or higher in sales price, netting you $100,000 or more!
So… you are tripping over quarters to get to pennies by trying to sell on your own. I promise you this based on experience.
The Difference in Listing with Lucienne as a FSBO:
I have specialized for 12 years in finding buyers for For Sale by Owner (FSBO) properties.
During many of those years, FSBO sales have been over 80% of my closing transactions
I run a FSBO Marketing program that allows FSBO sellers to remain FSBO sellers; to continue to do whatever advertising they want to do, to continue to find their own buyer, (even while I am marketing for them). My advertising does not take away their ability to find their own buyer. In the case that they find their own buyer…they would owe no listing/advertising commission to me.
Most agents will not use this kind of program because they risk losing their advertising & marketing dollars and never getting paid. But…
Why should a seller pay me or any agent, if they procure their own buyer through their own efforts?
The Outcome: Despite my clients/sellers’ best efforts to find a buyer, I have only had TWO CASES in 12 YEARS where sellers have found buyers that netted them more than I could.
Because my marketing plan works. The results are consistent. I am 99% of the time able to bring my clients higher purchase prices than they acquire on their own, offsetting my fees and then some. That means dozens of sellers who netted more through full-service agency.
(Please see the Union Tribune article attached about why my listings sell higher than the comparables).
Different kinds of listing contracts exist which you may never be made aware of:
If you would like to understand what I do contractually, here is the difference:
There are different kinds of listing contracts. There are listing form contracts in the California Association or Realtors (CAR’s) website. The traditional listing contract used by most agents is called an Exclusive Right to Sell. This listing has language that if your agent sells a home to a buyer that YOU found (procured)… that realtor is due his/her commission. In other words, only your listing agent has the right to sell it the property either to a buyer directly or to a buyer with an agent (buyer’s agent)…
But with the “ER (Exclusive Right) listing YOU are not able to find your own buyer and save the listing side fee.
The second kind of marketing/listing agreement is one that makes it possible for you to continue to sell as a For Sale By Owner. At the same time, it gives me permission to market your home as a full service agent, In other words, you have the right to sell it, and I, as your agent, have the right to sell it (only with your ok, of course) This is the kind of listing that makes FSBO clients more comfortable because they don’t give up their power to sell. This kind of contract is called a “Seller Reserve” It means the seller “reserves” the right to sell the home himself, provided he procures the buyer on his own.
Next, you are never obligated to take any of the offers I bring you. If the offer does not net you the amount of money or the terms you want, you can simply say no. It is your right.
This program has created dozens of happy sellers. Please see some of my client comments on this website or on Zillow. If you’d like to call some of those sellers for a live testimony, please let me know and I will provide numbers for you.
To hear more… Call or text me at 858.366.3295.
I will set an appointment to see your property and to answer any further questions about my proven FSBO marketing program.
Please consider not going through another day with your home being hidden from the maximum number of buyers! I’m here to help in this very unique way.
GET MORE INFORMATION
